Tourism Australia has announced plans to stage its premier event for the incentive market, Dreamtime, in 2009.

Speaking about Dreamtime 2009, Tourism Australia Managing Director, Geoff Buckley said the decision to reschedule the event to next year was based on wanting to deliver an expanded high impact showcase of Australian incentive product in the current competitive environment.

“In the current business events climate, of increased competition from other destinations, Australia really needs to stand out from its competitors,” Mr Buckley said

“After wide-ranging consultation with buyers, the Australian industry and our in-region managers, it is clear we need to make some changes to the event to ensure it continues to deliver solid results for the industry.

“To effectively implement the changes that we want to make, to create a more prestigious event, we have decided to move Dreamtime to next year. This will allow plenty of time to recreate a new-look event which has maximum impact with our international incentive buyers.

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