Bajaj Auto Group - "Distinctly Ahead" Brand and Product Launch

Members of staff, dealers, associated manufacturer heads of one of India’s automobile leaders and their key overseas dealer principals all gathered in the world’s most thrilling city – Sydney – for an eventful corporate convention.

Company: Bajaj Auto Group
Event: Bajaj – Distinctly Ahead Corporate Convention Australia ‘07
Delegates: 326
Duration: 5 days

After flying to Sydney from different parts of India and Asia, the group started off with a relaxing city-sightseeing tour of AMP Tower, a guided tour of the Opera House and an exhilarating jet cruise on the world-famous Sydney Harbour. Awaiting them was an extraordinary welcome feast with the finest cuisines at Australia’s biggest and most glamorous harbour-side casino – Star City – offering an array of entertainment around the clock.

Unveiling two new motorcycles and a three-wheeler, the full-day conference as well as the brand and product launch were held at the Sydney Convention and Exhibition Centre, situated on the waterfront at Darling Harbour. Cruising on a chartered Sydney Showboat in the evening was just the perfect way to unwind after the full-day conference.

Gathering every contributor and all of the major players in the company, Bajaj captured all their smiling faces in a group photo in front of the icons of Sydney. Afterwards they moved onto explore the Maritime Museum, Wildlife World and the latest extension of the Sydney Aquarium where they could get up close and personal with a large variety of Australian animals without leaving the city centre. At the end of the tour, the group still had plenty of time to enjoy a shopping spree in this cosmopolitan city.

The event was capped off with a memorable and lavish gala dinner displaying the strong brand of Bajaj as the theme and the group was able to sample the fresh produce of Australia in Badgery Pavilion at the Sydney Showground - an architecturally distinctive Australian venue located at Sydney Olympic Park, where the Olympics were held in the year 2000.

Bajaj’s Nitin Cochar, the event organiser, personally thanked all the supporting companies in Australia for doing a fantastic job of putting together this successful event.