New campaign for the corporate meeting and incentive market
Business Events Australia has developed a new campaign for the corporate meeting and incentive market in conjunction with global advertising agency, DDB Worldwide. The new print advertisements feature the tagline “Take your thinking to a whole new place” and the stunning visual imagery captures the transformative impact of a meeting in Australia.
The key message is that a meeting in Australia provides an environment that incubates ideas and fresh-thinking and in doing so, will deliver real business results and return on investment.
Head of Business Events Australia, Joyce DiMascio said the Business Events marketing program was about making sure Australia gets the best return for its marketing dollars.
“In developing the new campaign, our brief was to deliver a concept that was a powerful statement about Australia’s business events proposition for the corporate meeting and incentive market,” Ms DiMascio said.
“Australia is a place that engages, challenges, provokes and transforms – the print advertising campaign communicates this message in an original and creative way.
An extensive media buy across targeted business and trade media titles around the world is generating unprecedented exposure for Australia. The new print advertisements can be seen in the following publications:
Asia - TTG Mice Asia, TTG Mice China, MiceASIA.net, Economist Asia Pacific, Business Traveler Asia, Newsweek Asia Pacific, Forbes India, Economist Korea and MIX
UK / Europe - M&IT, C&IT UK and Europe, Meetings:Review, CIM Germany, HeadQuarters and IMEX Daily
New Zealand - MiceNZ.net, Travel Inc and Meetings Newz
USA - Meeting & Conventions, Corporate Meetings & Incentives and Successful Meetings
Australia - Mice.net, MiceBTN and CIM Australia
To view the new print advertisements, please click here: Sydney Harbour and Twelve Apostles
To view the media release, please click here.