Under the Business Events Australia brand, Tourism Australia raises awareness and consideration of Australia’s quality business events product offering for both association and incentive events. Activity includes brand and content marketing, educational visits, trade engagement and events that allow the Australian business events industry to meet with qualified buyers to grow their business. Tourism Australia targets business events planners and decision makers with a focus on core international markets which represent the greatest return on investment. These core markets include Greater China, New Zealand, North America, United Kingdom and Europe.
Working with our teams in market
Our teams, based around the world, can help with inspiration and information to show you why there’s nothing like Australia for business events. Contact our team of specialists today and find out how we can help.
Business Events Bid Fund Program
Managed by Tourism Australia’s business events unit, Business Events Australia, the Business Events Bid Fund Program (BFP) is designed to increase the conversion of new international business events for Australia through the offer of financial support at the critical bidding stage. The BFP is designed to deliver conversion of new business in situations where Australia is in consideration against international competitors for the right to host the business event.
The BFP supports expenditure on goods and services within Australia for the purposes of delivering confirmed, qualified business events.
Applications for the BFP are now open.
The Advance Program offers the opportunity to leverage Tourism Australia’s international marketing expertise to grow the number and value of business events for Australia, and to deliver best-practice marketing to grow international delegate visitation to confirmed international business events taking place in Australia.
Working with International Business Events Distribution Channels
Tourism Australia offers a number of opportunities for industry to meet and do business with international business events planners and decision makers, both in-market and in Australia. For more details on our work, see our business events trade event calendar here, or contact Kelly Maynard, Head of Distribution Development and Partnerships, Business Events.
Marketing communications program
Tourism Australia’s global business events marketing communication strategy delivers content, brand presence and partnership marketing in key international business events markets, reaching media and the target audience. This activity includes brand activity, content, social media, public relations, and brand activations. For more information on Tourism Australia’s global business events marketing strategy contact us, follow us on Twitter through @MeetinAustralia, visit linkedin.com/company/businesseventsaustralia or subscribe to our newsletters.