Under the Business Events Australia brand, Tourism Australia raises awareness and consideration of Australia’s quality business events product offering and delivery of both association and incentive events. Activity includes brand and content marketing, educational visits, trade engagement and events that allow the Australian business events industry to meet with qualified buyers to grow their business. Tourism Australia targets business events planners and decision makers with a focus on core international markets which represent the greatest return on investment. These core markets include Greater China, New Zealand, North America, United Kingdom and Europe.
Working with our teams in market
Our teams, based around the world, can help with inspiration and information to show you why…there’s nothing like Australia for business events. Contact our team of specialists today and find out how we can help.
Attracting business events to Australia
Tourism Australia supports the Australian business events industry through its marketing and distribution development activities, including the Advance Program which supports delegate acquisition activities for existing international business events taking place in Australia.
From 1 July 2018, Tourism Australia will extend its existing support of the Australian business events industry through the Boosting Business Events Bid Fund Program (BFP), which provides assistance to secure new international business events for Australia.
Boosting Business Events Australia Bid Fund Program
Managed by Tourism Australia’s business events unit, Business Events Australia, the Boosting Business Events Bid Fund Program (BFP) is designed to increase the conversion of new international business events for Australia through the offer of financial support at the critical bidding stage. The BFP is designed to deliver conversion of new business in situations where Australia is in consideration against international competitors for the right to host the business event.
The BFP supports expenditure on goods and services within Australia for the purposes of delivering confirmed, qualified business events.
Applications for the BFP open 1 May 2018.
The Advance Program offers the opportunity to leverage Tourism Australia’s international marketing expertise to grow the number and value of business events for Australia, and to deliver best-practice marketing to grow international delegate visitation to confirmed international business events taking place in Australia.
Applications for FY2018/19 Advance Program open 3 April 2018.
Trade distribution development
Tourism Australia offers a number of opportunities for industry to meet and do business with international business events buyers, both in key markets and Australia. View Tourism Australia’s business events trade distribution development calendar here. For more details on the business event trade distribution development, contact Kelly Maynard, Distribution and Development Manager, Business Events Australia.
Marketing communications program
Tourism Australia’s business events global marketing communication program delivers content, brand presence and partnership marketing in key international business events markets, reaching media and target audience. This activity includes print, digital, social media, public relations, direct marketing, brand and content. For more information on Tourism Australia’s business events global marketing program and to find out how you can get involved, contact us, follow us @MeetinAustralia, visit linkedin.com/company/businesseventsaustralia or subscribe to our newsletters.
Australia's big landscapes inspire big thinking. And that leads to innovation, creativity and a proven track record of attracting talented people who are at the forefront of their chosen field. Combine this with a business events industry with a proven track record of event delivery and it's no wonder that the appetite for Australia as a leading destination for association events continues to grow.Add to my sales tool kit
Plan Your Event
Here you will find information on planning your business event in Australia – from inspiring destinations to uniquely Australian experiences. There’s also information on travelling in Australia and our world-class business events venues, news and ideas, resources and contacts who can help you organise a successful business event in Australia.Add to my sales tool kit