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Last financial year was a big one for Business Events Australia with the launch of the Business Events Bid Fund Program and a successful Dreamtime in Brisbane being key highlights.
The team also delivered distribution development activity including hosting hundreds of business events planners and decision makers in Australia on educational programs, delivering trade shows and events in key markets and marketing communications work including brand experiences, targeted media buys, content creation and a robust increase in earned media.
Check out the BEA FY1718 results infographic here
Partnership Marketing: destination imagery and films
Brand Experiences: Business Events Australia Ultimate Winery Experiences of Australia (UWEA) Showcase Event, New York
Brand Experience: Business Events Australia Major Event Showcase, New Zealand
Distribution Development: Australia stand at IMEX Frankfurt 2018
IBTM World 2017