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Meet the GM: Greg Brady, Sofitel Sydney Darling Harbour

A new five-star stay in Sydney has arrived -  Sofitel Sydney Darling Harbour, located next to the ICC Sydney.

General Manager and Sydneysider Greg Brady reveals why business events planners should be excited by Accor’s latest product, while picking up some hints and tips for conference and incentive groups along the way.


Published  9 November 2017

You’ve just opened a new hotel in Darling Harbour, what should business event planners know about your offering?

Delegates will be excited about this hotel because it’s the latest internationally-branded five-star property to open in Sydney. Sofitel’s brand of French luxury is incorporated throughout the hotel, from the Atelier by Sofitel restaurant and Champagne Bar to the 590 rooms and suites, which begin at 32sqm and progress right the way through to its largest stay, the 112sqm Bellaeve Suite.

As well as having the ICC Sydney on its doorstep, the hotel has its own meeting spaces, including a ballroom that can host up to 450 people and a series of large meeting rooms that can host groups of 18 to 100. 

Prestige Suite, Sofitel Sydney Darling Harbour, NSW © Belinda Rolland

You have a champagne bar and restaurant in the hotel – tell us about it.

The Champagne Bar is a fantastic space for groups to meet and the fact that it offers premium Champagne, including the most expensive bottle in the city at AUD22,000, makes this venue unique. Corporate clients looking to host groups of around 50 people beside views of the Sydney skyline will find a fantastic new venue to do just that.

As for the Atelier by Sofitel restaurant, the chefs have been tasked to create a venue that really engages with diners, with three open-plan studio kitchens, allowing groups to enjoy the sights and smells of their food being prepared directly from their table. 

A number of additional Accor brands are located within close proximity to the hotel. Does this allow clients to combine their inventory?

Absolutely. The close proximity of the Ibis and Novotel properties means the Accor brands can offer three, four, and five-star accommodation to large groups that are looking to stay in Darling Harbour. The hotels share a common purpose within the area and we’re excited to work together.

For a large-scale gala dinner venue, it has to be…

The Sofitel Sydney Wentworth. The hotel has large conference facilities and it’s a great venue if clients are looking for a location in the centre of the city.

Aerial view of Sydney Opera House with seaplane, Sydney, NSW © Pretty Beach House

A great way for delegates to spend some downtime is…

To go check out Darling Harbour. There is so much for international delegates to experience right here on the doorstep of the hotel, from dining out at the restaurants and bars along King Street Wharf to spending an afternoon next door at the Australian National Maritime Museum.

Your favourite restaurant in Sydney to take an international guest to…

Is Jonah’s at Whale beach in the Northern Beaches. It offers an amazing dining experience overlooking the ocean and you can even stay the night if you like.

An unmissable experience nearby for incentive groups is...

Boarding a seaplane to take in the incredible views across Sydney Harbour. Another option is to head to The Rocks where the city’s old convict history is on show.

Sydney's best-kept secret is...

Manly’s hidden beaches. I go surfing every weekend in Queenscliff and it’s like being in California in the 70’s. It’s so laid back!