The 20,000 square metre expansion of the Melbourne Convention and Exhibition Centre (MCEC) has officially opened making it Australia’s largest convention and exhibition space.
The AUD 205 million addition increases MCEC to a total size of 70,000 square metres. The expansion has been part of a larger South Wharf expansion project in Melbourne that includes a new 347-room Novotel Melbourne South Wharf that is fully connected and integrated with MCEC.
The key to the new space is flexibility: it’s a multipurpose area with fully divisible meeting rooms that can be adapted to clients’ needs. New facilities include The Goldfields Theatre - a 9,000 square metre multi-purpose event space with a retractable 1,000 seat theatre and new exhibition halls. There are also new meeting rooms, an outdoor terrace, a banquet space - suitable for gala dinners for up to 450 people - and the Goldfields Cafe and Bar.
Goldfields Foyer at Melbourne Convention and Exhibition Centre, Melbourne VIC
“Customer experience was front of mind when planning the design – we wanted to ensure our facilities suited the needs of our customers, rather than constraining them to fit within our space,” said MCEC Chief Executive, Peter King.
Mr King says it’s a new approach that has placed the needs of the user at the forefront: “Historically, it was all about building a big facility and making events work within that space. But we’ve turned that on its head. What we’re doing is making the conference facilities work in with the event and allowing clients to design an experience that suits their needs.”
The Atrium at Melbourne Convention and Exhibition Centre, Melbourne, VIC
Sovereign Room Foyer at MCEC