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To really understand what makes Australia so unique as an incentive destination, there's no better event than Dreamtime, Tourism Australia’s signature incentive showcase. 

In 2015, Dreamtime was held in Adelaide South Australia with more than 100 international incentive planners and media attending the event at the invitation of Tourism Australia.

The Dreamtime welcome function was held at the award-winning winery Penfolds Magill Estate, home of the world-famous Penfolds Grange wine.

On day two, an entire inner-city street was closed off to create a vibrant breakfast market that featured local artists and musicians, as well as a range of fresh produce and dishes from nearby restaurants.

Afterwards, delegates experienced some of the best of Adelaide and the surrounding regions, including Port Willunga, McLaren Vale, the Barossa Valley, central Adelaide and the Adelaide Hills. One unique experience allowed delegates to taste vintage wine from their birth year at the Seppeltsfield winery.

Dreamtime concluded with a final dinner at the National Wine Centre of Australia, with personalised touches including welcome messages in the delegate's native language, place cards showing the distance each had travelled to attend Dreamtime, and handmade koalas as gifts.

As part of the 2015 Dreamtime program, delegates also travelled to Cairns, the Gold Coast, Kangaroo Island, Melbourne and Sydney to experience Australia’s diverse destinations and incentive offerings.