Tourism Australia’s dedicated business events unit, Business Events Australia, delivers marketing communications, industry partnerships and a trade distribution program to raise international awareness and consideration of Australia as a business events destination.
Under the Business Events Australia brand, Tourism Australia undertakes activity in key international markets to ensure Australia’s business events offering is communicated to media, business events planners and decision makers. We have a range of tools and resources available that can help you discover more about Australia, including our image and video galleries, case studies, itineraries, information on key knowledge sectors and experiences in Australia.
Business Events Australia works closely with the Australian business events industry, delivering insights partnerships and opportunities to meet and do business with international business events planners and media. These opportunities include major international business events trade shows and events such as the Business Events Australia Greater China Showcase and Dreamtime, our signature incentive showcase. We also offer the Australian business events industry a range of resources to assist their own work including research on Tourism Australia’s business events target customer and market profiles that provide the latest information and insights on the key markets of China, North America, UK/Europe and New Zealand. Need more information? Contact us today.
Business Events Australia can provide media with the latest product and destination news, finished copy, interview opportunities with key Australian business events representatives, images and video. For regular product updates media can subscribe to our PR newsletter, and follow our Twitter account @MeetinAustralia and LinkedIn page. Contact us today for more details or for specific requests.