The Business Events Greater China Showcase is an initiative of Tourism Australia previously only held in China. In 2018 for the first time ever, Tourism Australia brought the event to Australia with Melbourne as host city.
Held on 26-27 November, 60 Chinese corporate guests, incentive planners and business events media attended the Showcase held in partnership with Melbourne Convention Bureau, China Southern Airlines and Cathay Pacific.
The two-day program provided Australian industry with the opportunity to strengthen relationships with key Chinese buyers. In turn, Chinese buyers and media experienced Australia’s business events destinations first hand, with a host city program that included activities at Melbourne & Olympic Parks, Victoria Racing Club, Rochford Wines Yarra Valley, Campbell Point House and Jack Rabbit Winery in the Bellarine Peninsula. Pre and post educationals took guests to Sydney, Adelaide, Cairns, Gold Coast and Brisbane.