Business Events Boost Program to aid domestic recovery
Applications for a new domestic partnership program to support industry-led business events marketing and distribution projects will open 1 July.
Launched as part of Business Events Australia’s coronavirus recovery strategy, the program will see Tourism Australia’s specialist business events unit work closely with industry on activity which encourages business events to take place in Australia as pandemic recovery progresses.
“With Australia’s borders to remain closed for some time, the recovery of Australia’s business events industry will be driven by domestic activity,” said Penny Lion, Executive General Manager, Events at Tourism Australia.
“We are looking forward to partnering with industry to deliver initiatives which help kickstart domestic business events, and which introduce new ideas for business events marketing.
“Business events make significant economic contributions to the communities in which they’re held so restarting our industry will have a positive impact on many other businesses too,” said Ms Lion.
Proposed projects should be innovative and creative and demonstrate the potential to influence domestic decision makers to hold events in Australia. Activity can target both existing and new business events and must be undertaken in the 2020/2021 financial year.
Applicants must be seeking at least $10,000 in funding and outline how they will match Tourism Australia’s contribution, either via an equal financial contribution, in-kind or through indirect revenue.
Projects must focus on boosting desire for corporate meetings, corporate incentives, conferences, exhibitions or association meetings.