Tourism Australia to take business events mission to Kuala Lumpur in 2009
Tourism Australia today announced that the 2009 Team Australia Business Events Educational (TABEE), targeting Asia’s lucrative business events market, will be held in
Kuala Lumpur between 2 and 4 March 2009.
The event, now in its 11th year, is Tourism Australia’s largest trade event for the business events sector in Asia and a joint marketing initiative of Business Events Australia (BEA) and the members of the Association of Australian Convention Bureaux (AACB).
Tourism Australia Managing Director Geoff Buckley said the key focus of TABEE in 2009 was expanding Australia’s reach into the rich source of business from the 11 key markets in Asia.
“Our objective is to motivate and inspire buyers to consider bringing their next business event to Australia. The event is a valuable opportunity for Australian sellers to educate key clients from Asia about our capability to deliver outstanding business events,” Mr Buckley said.
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