UK business events decision makers head to Australia
Some of the United Kingdom’s top conference and incentive travel agents will be in Australia this month to experience Cairns and Melbourne as part of Tourism Australia’s business events familiarisation program.
The seven day familiarisation will have a strong Corporate Social Responsibility (CSR) focus in light of the increasing focus from event organisers to deliver events with CSR credentials.
Tourism Australia Managing Director, Geoff Buckley said the ‘famil’ provided an opportunity to promote Australia’s ability to deliver world class, sustainable business events with amazing tailor-made experiences.
“The United Kingdom continues to be an important market for Australia’s business events sector. However, to ensure that we continue to attract new business from the market it is vital for key decision makers to have experience of Australia’s business events products.
“Through the familiarisation program we want to show UK agents what Australia can deliver for their next corporate meeting or incentive,” Mr Buckley said.
To read the media release, click here.