Dreamtime 2009 delivers real benefits for high yielding incentive travel sector
Tourism Australia has today kicked-off Dreamtime 2009, its Australian incentive travel showcase designed to keep Australia’s sellers on the radar of influential buyers from around the world.
Tourism Australia’s Executive General Manager Marketing, Nick Baker, and Head of Business Events Australia, Joyce DiMascio, have provided insight into the strategic steps being taken to competitively promote Australia to the international incentive travel market.
With travel to Australia across all sectors being impacted by the global financial downturn, Tourism Australia is committed to the incentive travel sector, and to providing real opportunities for Australian sellers to showcase their products.
“Buyers for the incentive travel market are a niche audience and forums for buyers and sellers to meet and create strong connections are very effective in achieving results for Australia,” Mr Baker said.
To read the media release, click here.