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What is Dreamtime? Australia's signature incentive showcase held bi-annually. Dreamtime consists of a day of one-on-one business appointment sessions and networking events with Australian industry and first-hand experience of Australia’s business events offering.  

Who attended Dreamtime 2017? 95 qualified incentive planners, 19 international and domestic business events media who discovered first-hand Australia's diverse, innovative and creative event delivery capacity and incentive products and experiences.

Where was Dreamtime 2017? Dreamtime involved a five-day program, two days of which were spent in host city Brisbane from 3 to 6 December.  Beyond the host city program, international buyers and media were hosted on educational visits to other Australian destinations including Adelaide, Cairns and Port Douglas, Hamilton Island, Darwin, Sunshine Coast, Gold Coast, Hunter Valley, the Mornington Peninsula and Melbourne.

Dreamtime 2017 infographic

Brisbane Program Highlights

As a fun, connected and creative city, Brisbane has a solid record of hosting major international events, including the G20 Brisbane Summit, the World Science Festival, and the recent Congress of the International Society of Biomechanics 2017.  As a city undergoing a period of major redevelopment, incentive planners and media got to experience all the exciting new developments coming to this city including a preview of the Howard Smith Wharves development.

Business Session: A day of pre-scheduled appointments kicked off Dreamtime at the Brisbane Convention and Exhibition Centre, following an opening ceremony designed to showcase Australia’s creative event delivery. Delegates experienced creative technology at The Innovation Hub, featuring interactive virtual reality and augmented reality experiences.

Welcome to Brisbane: Following the Business Session, Australian industry and international sellers continued to network and build relationships at the Dreamtime welcome event held at River Bar & Kitchen, owned by one of Australia’s most renowned chefs and restaurateurs, Matt Moran.

A sundrenched breakfast: Dreamtime attendees enjoyed a tropical themed breakfast before showcase day began at the South Bank Piazza 2000-seat open air amphitheatre.

Showcase Day: Buyers and media enjoyed some of the best of the host city and surrounding areas during the Brisbane Showcase day – including bespoke experiences at Sirromet Winery, Spicers Hidden Vale and Kooroomba Lavender Farm.

Dreamtime Dinner, The Watermall, Queensland Art Gallery (QAG): Flourescent lighting, menus written in invisible ink and tables with in-built LED light centre pieces that were choreographed to change in sequence with performances provided a dramatic setting for dinner. Guests discovered the unique experience of hosting an event in a working art gallery as they enjoyed dinner alongside artist Yayoi Kusama’s current installation at QAG, Narcissus Garden 1966/2002, which consists of hundreds of mirrored spheres floating on water. As guests dined, Australian artist Sophia Mary Mac created a piece of live digital art inspired by Dreamtime 2017 which was projected on The Watermall’s 24 metre by 9.5 metre wall in real time.


Dreamtime Dinner inside The Watermall, Queensland Art Gallery

Dreamtime Dinner inside The Watermall, Queensland Art Gallery

Digital Art creation at Dreamtime Dinner

Live digital art creation by Australian artist Sophia Mary Mac as guests dined at Dreamtime Dinner

Educational Program Product and Experience Highlights

ADELAIDE: Adelaide’s Barossa Valley and McLaren Vale wineries and food offerings with d-Arenberg, Seppeltsfield Winery and Jacobs Creek.

CAIRNS/PORT DOUGLAS: Great Barrier Reef experiences including scenic helicopter flights, snorkelling and semi-submersed boat trips with Quicksilver and Sunlover Cruises.

HAMILTON ISLAND: Great Barrier Reef experiences including snorkelling at ReefWorld, sunset cruise, private beach-side dinner and exclusive golf game at Hamilton Island Golf Club with Hamilton Island’s qualia resort.  

DARWIN: Bush Traders Aboriginal bark painting workshop, Outback Floatplane Adventure which included a scenic a scenic flight over Litchfield National Park before an aquatic lagoon landing.

SUNSHINE COAST: Kingfisher Bay Resort, Noosa Fresh Air Experience which included a bespoke scenic tour of Noosa Heads in an iconic kombi surf van and private beachside lunch.

GOLD COAST: Carunga Vineyard and team Treetop Challenges like wooden bridge activities through Tambourine Mountain's rainforest canopy.

HUNTER VALLEY: Audrey Wilkinson winery, food offerings at Spicers Vineyard Retreat and Golf lessons with a Golf pro at The Oaks Cypress Lakes Resort.

MORNINGTON PENINSULA/MELBOURNEJackalope Hotel including dining offering at Willow Creek Vineyard restaurant Doot Doot Doot. Willow Creek Vineyard tasting, stand-up paddle boarding at Sorrento Beach and spa experience at Peninsula Hot Springs.