Hot air balloon taking off at Amway China Leadership Seminar 2025, Melbourne, Victoria © Amway

Amway China Leadership Seminar 2025

Aerial shot of the Amway China Leadership Seminar 2025 gala stage, Melbourne, Victoria © Amway

Amway China Leadership Seminar 2025 gala, Melbourne, Victoria © Amway

“Hosting an incentive of such scale was a key opportunity for us to showcase Australia’s world-class event capabilities and what truly sets us apart – our diversity of destinations, exclusive experiences in beautiful natural settings, and our friendly welcoming people.”

Robin Mack, Tourism Australia Executive General Manager for Global Markets & Business Events Australia

Crowd viewing artwork at National Gallery of Victoria, Melbourne, Victoria © Amway

National Gallery of Victoria, Amway China Leadership Seminar 2025, Melbourne, Victoria © Amway

“Melbourne was the perfect destination for this landmark event for Amway China and our delegates have had a fantastic time exploring this wonderful city and state.”

Carl Wen, Director of Special Events, Amway China

“It has been incredible to witness the phenomenal impact of the Amway China incentive program. It is a testament to Melbourne’s ability to host large-scale, bespoke events that showcase the best that our city and state have to offer.”

Julia Swanson, Melbourne Convention Bureau Chief Executive