Infinitus China JiYang Incentive Trip 2025

In September 2025, Adelaide / Tarntanya welcomed more than 1,100 delegates from Infinitus China, one of the world’s most prominent direct selling companies specialising in traditional Chinese health and wellness products.

With strong collaboration between Business Events Adelaide and Tourism Australia, and the support of the Business Events Bid Fund Program, the Infinitus JiYang incentive was a milestone occasion that celebrated excellence, culture, and connection. It also showcased why Adelaide / Tarntanya is fast emerging as one of Australia’s most desirable incentive destinations.

A milestone event for Adelaide / Tarntanya

Chosen ahead of several competing destinations, Adelaide / Tarntanya’s successful bid underscored its growing reputation as a world-class destination for business events, defined by its accessibility, value for money, and authentic Australian experiences.

Delegates arrived in two waves and were accommodated across eight of Adelaide’s leading hotels, including Hilton Adelaide, Sofitel Adelaide, Stamford Grand, Stamford Plaza, InterContinental Adelaide, Peppers Waymouth, and both Crowne Plaza properties at Mawson Lakes and the central business district. Each property played its part in delivering a high standard of service and comfort, from beachfront luxury at the Stamford Grand in Glenelg to five-star sophistication at Sofitel Adelaide. The properties also showcased the city’s expanding accommodation capacity and its capability to host major international groups.

“We were honoured to welcome the Infinitus delegation to Adelaide. Business events are not only a powerful driver of Australia’s tourism economy, but also an important bridge for international exchange and collaboration.”

- Robin Mack, Tourism Australia acting managing director

A week of wellness, discovery and celebration

Designed around Infinitus’ guiding philosophy of health and balance, the six-day itinerary combined city-based exploration with regional adventures across some of South Australia’s most stunning destinations.

Delegates enjoyed the laidback coastal charm of Glenelg Beach and The Watermark Glenelg, explored the natural beauty of both Adelaide and Mount Lofty Botanic Gardens, and immersed themselves in local culture at the South Australian Museum and Art Gallery of South Australia. Team-building activities included a fun tour through the city aboard the pedal-powered pub, HandleBar, and navigating the thrilling MegaClimb obstacle course at West Beach Adventure.

Venturing beyond the city, delegates explored the charming German village of Hahndorf and dined at the historic Hahndorf Inn, sampled fine wines at Château Tanunda in the Barossa Valley, and soaked up the coastal beauty of Victor Harbor. Seeing native wildlife at Cleland Wildlife Park made for plenty of memorable moments, while a shopping trip to Harbour Town Premium Outlets provided delegates with a mix of leisure and retail therapy.

Among the week’s highlights was the spectacular Gala Dinner at Adelaide Convention Centre, where the full delegation came together for an evening of celebration, live entertainment, cultural connection, and the best of Australian hospitality.

Setting the stage for future success

Tourism Australia’s partnership with Infinitus China began in 2008 in Melbourne and has since expanded to major regions across the country, including Sydney, the Gold Coast, and Cairns.

This enduring relationship was recently renewed with a five-year strategic Memorandum of Understanding in March 2025, marking a new chapter focused on continued dispersal and unique regional experiences, such as the recent visit to Adelaide.

“This recent incentive trip in Adelaide is a significant step in turning our strategic partnership into tangible outcomes, showcasing first-hand the strengths of Australia as a business events destination and our unique incentive offering.”

- Robin Mack