Australia’s borders are open: Travellers entering Australia no longer need to provide evidence of their COVID-19 vaccination status or take a pre-departure test.
Research on the European Market August 2022
Tourism Australia partnered with MMGY Travel Intelligence on the second phase of its Portrait of European Meeting & Convention Travel. The research examines the mindsets, intentions and preferences of both delegates and professional planners.
The comprehensive survey collected data between 11 July to 3 August from 1,600 respondents. Planners surveyed were predominately based in Germany, the UK, and Belgium; while attendees are divided equally among the UK, the Netherlands, Germany and France.
To help inform our approach to rebuild demand from our key markets and support industry in the process, Tourism Australia contributed custom questions to the research, with key findings below.
Meeting planners indicated the top three factors affecting their decision in holding an in-person meeting in Australia were the time associated with travelling to Australia; the overall cost of holding an event in Australia; and flights with no stopover.
While their top three barriers to holding a meeting and event in Australia were distance, distance of travel, and cost of travel.
Meeting delegates indicated in the research they are more likely to attend meetings in Australia with a longer timeframe. Sixty-five per cent indicated they were likely to attend an event in Australia during the period of July 2024 to July 2025 compared to 58 per cent for January 2023 to July 2023.
In addition to this, meeting delegates indicated the top three factors affecting their decision to attend an international meeting in Australia was the additional time, process and costs of travelling during COVID-19; concerns about travelling in general; and government regulations related to COVID-19.
Travellers entering Australia no longer need to provide evidence of vaccination status and are no longer required to complete a Digital Passenger Declaration. Tourism Australia has been actively communicating this information with customers through its business events marketing and distribution activity.
Below is an overview of the key findings from the overall research.
Published: 15 November 2022