The Advance Program will support activity including:
- Innovative business development and distribution activities delivered in key international markets
- Targeted client site inspections
- International media buy for the association sector linking to Australia’s priority industry sectors with amplification strategies
- Specific and targeted delegate boosting initiatives to drive increased international delegates to upcoming events in Australia
- Communication activity and digital marketing strategies to drive international delegates to upcoming events in Australia
- Activations in market for events where potential delegates can be influenced to travel to Australia for a confirmed event