Advance Program

The Program offers the opportunity for Australian industry to leverage Tourism Australia’s international marketing and distribution expertise to increase the number and value of international business events for Australia, and to grow international delegate attendance at confirmed international business events taking place in Australia.

Eligibility and mandatory criteria

Projects must demonstrate the potential to influence decision makers of international business events or assist in the conversion of new business events for Australia or have the potential to attract international visitors to Australia to attend confirmed international business events. Applications must relate to international corporate meetings or incentives, conferences, exhibitions or association meetings. Applicants must have at least 12 months demonstrated business events experience in international markets.

A complete list of mandatory criteria and eligibility requirements can be found in the Advance Program Prospectus.

Funding requirements

The minimum request per project is A$20,000. 

Supported activity

The Advance Program will support activity including:

• Unique and strategic international delegate boosting initiatives for a specific confirmed event in Australia
• Marketing, media buy only this year for the association sector linking to Australia’s priority industry sectors with amplification strategies
• Targeted client site inspections
• Qualified distribution and business development activity in market
• Activations in market for events where potential international delegates can be influenced to travel to Australia or to drive conversion

Advance Program resources

For further information on the Program, please view the prospectus and factsheet.