Working With Us
Under the Business Events Australia brand, Tourism Australia raises awareness and consideration of Australia’s quality business events product offering for both association and incentive events.
Activity includes brand and content marketing, educational visits, trade engagement and events that allow the Australian business events industry to meet with qualified buyers to grow their business. Tourism Australia targets business events planners and decision makers with a focus on core international markets which represent the greatest return on investment. These core markets include Greater China, South East Asia, New Zealand, North America, United Kingdom and Europe.
Working with our teams in market
Our teams, based around the world, can help with inspiration and information to show you why there’s nothing like Australia for business events. Contact our team of specialists today and find out how we can help.
Tourism Australia works closely with the Australian business events industry to deliver a range of activity via key partnership programs including the Advance, Boost and Business Events Bid Fund Program.
Visit our Partnership Program page for more information.
Working with International Business Events Distribution Channels
Tourism Australia offers a number of opportunities for industry to meet and do business with international business events planners and decision makers, both in-market and in Australia. For more details on our work, see our business events trade event calendar, or contact Kelly Maynard, Head of Distribution Development and Partnerships, Business Events.
Marketing communications program
Tourism Australia’s global business events marketing communication strategy delivers content, brand presence and partnership marketing in key international business events markets, reaching media and the target audience. This activity includes brand activity, content, social media, public relations, and brand activations. For more information on Tourism Australia’s global business events marketing strategy contact us, follow us on Instagram through @businesseventsaustralia, find us on LinkedIn or subscribe to our newsletters.