Trade Events

Where: Toronto, Canada followed by Minneapolis, St Louis and Dallas, USA
Timing: 13-19 March 2025

The Business Events Australia North America Roadshow will visit four cities in North America to promote Australia’s offering to the corporate/incentive and association business planners community in each destination. 

The Roadshow aligns with the Smart Meetings University (SMU) trade event in New York, which runs from 10-12 March 2025.

Seller registrations are now open.

Where: Xiamen, China
Timing: 31 March-2 April 2025

The Business Events Australia Greater China Showcase will return to China for the first time since 2019. During the Showcase, Chinese buyers (incentive agents and corporate customers) will meet face to face and engage with Australian sellers via one-on-one appointments.

There will also be a seminar for Convention Bureaux representatives only to follow in Singapore on 4 April 2025.

Seller registrations are now open.

Where: Hong Kong
Timing: First edition scheduled for March 2025 and is no longer going ahead

Where: Marina Bay Sands, Singapore
Timing: 16-17 April 2025

The Meetings Show Asia Pacific, organised by Northstar Travel Group, is the premier trade show gathering event organisers and suppliers to connect, contract and forge new partnerships within the global business events industry.

Discover leading destinations, venues, hotels and other key business events suppliers, complemented by an exclusive hosted buyer programme, bringing senior meetings, conventions, events and incentives buyers to a bustling tradeshow floor. 

At this stage, Business Events Australia is not attending in 2025.

Where: Frankfurt, Germany
Timing: 19-22 May 2025

IMEX Frankfurt is a key business events exhibition where international planners from the conference, convention and corporate events industries gather to do business. IMEX gives the Australian business events industry the opportunity to meet influential international buyers responsible for organising corporate meetings, incentive travel programs and association events.

Stand partner registrations are now open.

Where: Mandalay Bay, Las Vegas, USA
Timing: 6-9 October 2025

IMEX America is the USA’s largest meetings industry trade show. It is a global exhibition event for incentive travel, meetings and events that attracts thousands of professionals from the USA and internationally. With more than 3,000 hosted buyers attending, IMEX America provides opportunities for business, networking and education.

2026 dates are 12-15 October 2026.

Where: Melbourne/Narrm, Victoria
Timing: 1-3 December 2025

Tourism Australia’s signature incentive showcase, Australia Next, will be held for a third consecutive year with the event to return to Melbourne/Narrm in 2025 as Australia strengthens its pipeline of future international business events.

The incentive showcase is designed to increase awareness of Australia as an outstanding incentive destination. The event provides the Australian business events industry the opportunity to connect with qualified incentive buyers from around the world, while showcasing Australia’s best incentive experiences and products.

Australia Next 2025 will be held in Melbourne/Narrm, Victoria, in partnership with Melbourne Convention Bureau.