Trade Events

Where: Mandalay Bay, Las Vegas, USA
Timing: 6-9 October 2025

IMEX America is the USA’s largest meetings industry trade show. It is a global exhibition event for incentive travel, meetings and events that attracts thousands of professionals from the USA and internationally. With more than 3,000 hosted buyers attending, IMEX America provides opportunities for business, networking and education.

Stand partner registrations are now open. 

Where: Barcelona, Spain
Timing: 18-20 November 2025

IBTM World - the live show will take place from 18 to 20 November 2025 and will incorporate one-to-one meetings between exhibitors and buyers, as well as a knowledge program, with a range of targeted education sessions. 

Business Events Australia is not attending the 2025 show but please click the link below to register directly.        

Where: Melbourne/Narrm, Victoria
Timing: 1-3 December 2025

Tourism Australia’s signature incentive showcase, Australia Next, will be held for a third consecutive year with the event to return to Melbourne/Narrm in 2025 as Australia strengthens its pipeline of future international business events.

The incentive showcase is designed to increase awareness of Australia as an outstanding incentive destination. The event provides the Australian business events industry the opportunity to connect with qualified incentive buyers from around the world, while showcasing Australia’s best incentive experiences and products.

Australia Next 2025 will be held in Melbourne/Narrm, Victoria, in partnership with Melbourne Convention Bureau. 

Seller applications will open in early June 2025.

Where: Hong Kong
Timing: Show is not proceeding but was scheduled for March 2025.

Where: Toronto, Canada followed by Minneapolis, St Louis and Dallas, USA
Timing: 13-19 March 2025

The Business Events Australia North America Roadshow visited four cities in North America to promote Australia’s offering to the corporate/incentive and association business planners community in each destination. 

The Roadshow aligned with the Smart Meetings University (SMU) trade event in New York, which ran from 10-12 March 2025.

Where: Xiamen, China
Timing: 31 March-2 April 2025

The Business Events Australia Greater China Showcase returned to China for the first time since 2019. During the Showcase, Chinese buyers (incentive agents and corporate customers) met face to face and engaged with Australian sellers via one-on-one appointments.

There was also a seminar for Convention Bureaux representatives only in Singapore on 4 April 2025.