Trade events

Where: Barcelona, Spain
Timing: 18 to 20 November 2025

IBTM World - the live show will take place from 18 to 20 November 2025 and will incorporate one-to-one meetings between exhibitors and buyers, as well as a knowledge program, with a range of targeted education sessions. 

Business Events Australia is not attending the 2025 show but please click the link below to register directly.        

Where: Melbourne/Narrm, Victoria
Timing: 1 to 3 December 2025

Tourism Australia’s signature incentive showcase, Australia Next, will be held for a third consecutive year with the event to return to Melbourne/Narrm in 2025 as Australia strengthens its pipeline of future international business events.

The incentive showcase is designed to increase awareness of Australia as an outstanding incentive destination. The event provides the Australian business events industry the opportunity to connect with qualified incentive buyers from around the world, while showcasing Australia’s best incentive experiences and products.

Australia Next 2025 will be held in Melbourne/Narrm, Victoria, in partnership with Melbourne Convention Bureau. 

Seller applications are now open.

Where: Three cities, Canada and USA
Timing: 12 to 19 March 2026

The Business Events Australia North America Roadshow will visit three cities in North America to promote Australia’s offering to the corporate/incentive and association sector planners in each destination. The roadshow will be held in 2026, and ongoing as a bi-annual event.

The Roadshow will align with the Smart Meetings University (SMU) International trade event in New York, which runs from 9-11 March 2026.

Where: Marina Bay Sands, Singapore
Timing: 14 to 15 April 2026

The Meetings Show Asia Pacific, organised by Northstar Travel Group, is the premier trade show gathering event organisers and suppliers to connect, contract and forge new partnerships within the global business events industry.

Discover leading destinations, venues, hotels and other key business events suppliers, complemented by an exclusive hosted buyer programme, bringing senior meetings, conventions, events and incentives buyers to a bustling tradeshow floor. 

Business Events Australia is not attending in 2026.

Where: Frankfurt, Germany
Timing: 19 to 21 May 2026

IMEX Frankfurt is a key business events exhibition where international planners from the conference, convention and corporate events industries gather to do business. IMEX gives the Australian business events industry the opportunity to meet influential international buyers responsible for organising corporate meetings, incentive travel programs and association events.

More details and how to register will be available in late 2025.