Melbourne, Victoria © Tourism Australia
Meet a planner
Meet Chris Zhang, Managing Director, PTC Express Travel who planned the on ground program for the Amway China Amway Leadership Seminar in Melbourne.
What was the highlight of the Leadership Seminar Melbourne program?
The highlight of the Leadership Seminar Melbourne for Amway China was the spectacular gala dinners at Melbourne Showgrounds, featuring a fusion of Indigenous and modern Australian cuisine. Paired with immersive cultural performances and luxury hospitality, the events celebrated Amway China's 30th anniversary with unforgettable style and large-scale sophistication.
What did the delegates think of Melbourne?
Amway China delegates were deeply impressed by Melbourne’s vibrant culture, exceptional hospitality, and diverse experiences. They praised the city’s seamless event delivery, world-class dining, and iconic attractions. The blend of professional development and immersive local experiences left delegates with lasting memories and a strong appreciation for Melbourne as a premium incentive destination.
Laneway, Melbourne, Victoria © Tourism Australia
What dining experience would you definitely include for an incentive program in Melbourne?
A progressive laneway dining experience is a must in Melbourne. Guests can explore hidden alleys, enjoy courses at top restaurants, and finish with rooftop cocktails. This uniquely Melbourne experience combines world-class cuisine, urban culture, and a sense of discovery that’s perfect for incentive program impact.
Tell us about an immersive cultural experience delegates took part in…
Amway China delegates enjoyed an immersive cultural experience at Hosier Lane, where Melbourne’s iconic street art came alive with custom Amway-themed murals. Created by local artists, this vibrant installation celebrated the company’s anniversary while connecting delegates with Melbourne’s creative spirit and dynamic urban culture in a uniquely personal way.
Rochford Wines, Yarra Valley, Victoria © Rick Liston
Describe one of the touring experiences that took delegates outside of the city to explore regional Victoria…
Amway China delegates toured the Yarra Valley, enjoying wine tastings, gourmet food, and interactive activities at Rochford Wines. Surrounded by stunning vineyard views, they participated in team-building games and experienced the region’s renowned hospitality. This regional escape offered a perfect blend of relaxation, culture, and connection with Victoria’s scenic countryside.
What was one of the surprise and delight moments for delegates during their stay?
A standout surprise-and-delight moment was the exclusive Amway-branded hot air balloon flights over Melbourne. VIP delegates experienced breathtaking sunrise views of the city skyline, creating unforgettable memories. This personalized experience combined luxury, adventure, and celebration, perfectly capturing the spirit of Amway China’s 30th anniversary Leadership Seminar in Australia.
Quicksilver Pontoon, Agincourt Reef, Great Barrier Reef, Queensland © Tourism Port Douglas and Daintree
How many days is the ideal time for incentive groups to explore Australia?
The ideal duration for incentive groups to explore Australia is 7 to 10 days. This allows time to experience vibrant cities like Melbourne and Sydney, enjoy regional highlights such as the Yarra Valley or Great Barrier Reef, and balance cultural immersion, team-building, and leisure for a rewarding, memorable journey.
What would you say to clients thinking of hosting an incentive program in Australia?
Australia offers unforgettable incentive experiences—diverse landscapes, world-class cities, rich culture, and exceptional hospitality. From luxury in Melbourne to adventure at the Great Barrier Reef, programs can be tailored to inspire, reward, and connect. Safe, welcoming, and vibrant, Australia is the perfect destination to celebrate success and motivate high achievers.
